From August 19th to 27th, the Hulan Estuary Wetland Park in Harbin City welcomed the first "Huhayi Xia" Longjiang Wetland Camping Art Festival and Outdoor Camping Equipment Exhibition and Cultural Tourism Event. It is reported that this event attracted over ten outdoor companies from home and abroad to participate in the camping equipment exhibition, and deepened the exploration of Hulan's geographical and cultural IP by building seven camping design sections, which may endow the Harbin city camping industry with new energy and accelerate the development model of Hulan's cultural tourism consumption industry.
When the outdoor wetland wind blows towards people in the city, the sustained momentum of China's camping consumer industry cannot be separated from the sustained improvement of China's economic background and the trend of China's cultural tourism industry towards a new stage.
In recent years, China's per capita GDP has increased to exceed $10,000, and behind this phenomenon is the improvement of Chinese consumers' basic endowment ability. When the solid economic foundation comes like spring rain, the emerging cultural tourism industry is also springing up like bamboo shoots. In 1978, the "Decision of the State Council on Strengthening Tourism Work" clearly defined China's strategic orientation for the development of tourism for the first time, which successfully planted the seed of China's tourism industry as one of the driving forces for economic development. Nowadays, China's tourism industry has grown from a naive stage to a more quality-oriented stage, starting to respond to people's questions about physical health and spiritual growth after sufficient food and clothing.
Looking at the development trend of the industry, the choice of outdoor camping industry may be the best answer for the current stage. Taking the example of the Longjiang Wetland Art Festival held in the Hulan Estuary Wetland Park, the selection of camping activities has the classic characteristics of urban outdoor camping, which cannot be replaced by random natural and cultural landscapes. The Hulan Estuary Wetland Park is a 5A-level high-quality natural resort that originated from the confluence of two rivers and is named after the changes in geographical features. At the same time, it is also a spiritual and cultural treasury born at the end of the river's life and pregnant with countless historical and cultural heritages of Hulan. In addition to these two essential characteristics of camping sites, its excellent urban wetland label provides convenient access for camping people in terms of geographical location. After all, China's camping development is still in its initial stage compared to foreign countries. Pure outdoor camping that divorces from culture is not yet mature, while luxury experience-based wild camping is not the first choice for most Chinese families trips at this stage. Then urban life and camping life can be quickly connected and outdoor camping becomes the main force of the expanding camping industry. The event organizers of the "Huhayi Xia" Longjiang Wetland Art Festival Outdoor Camping Equipment Exhibition have clearly seen this point.
It is worth noting that leaders from the province, city, and district have attached great importance to this wetland camping festival event and personally attended the opening ceremony to actively support the event. When the hearts of Harbin people who always throb for natural beauty are gradually guided, the core of outdoor camping activities should be the cultural and natural harmony of Hulan's unique charm.
"There is a period of time that has settled deep in my memory and remains fresh. There is a city that I have been to and will never leave again. The Hulan River is my lifelong hope and aspiration." This is how Xiao Hong described the old hometown of Hulan River, which can also be the spiritual hometown of many people who pursue more besides the people of Hulan. The Harbin camping tourism, starting from the Hulan Estuary Wetland Park, starting from outdoor sports, starting from ecological tourism, may stimulate tremendous consumption potential in the future, allowing this place that many people have never seen but are familiar with through famous literature to regain its urban vitality.
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